A countertop oven that cooks food with a fan and a heater instead of a pot of oil.
US assembly is 2% of supply
(98% imported).
Shell: Sheet-steel shellResistive heating element: Resistive heating elementSmall electric motor: Small electric motorFan blade: Fan bladeAir fryer basket: Air fryer basketControls: Appliance controlsPower cable: Power cable
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Cheapest
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Best
Air fryer
Medium · Import 98%
$100 · Q70
78 Sheet-steel shell
Low · Import 40%
$18 · Q65
42 Shell 1/3 − Steel
Low · Import 20%
$700 · Q55
38 + Resistive heating e…
Medium · Import 52%
$8 · Q60
38 − Nickel
High · Import 92%
$16K · Q50
70 + Chromium
High · Import 100%
$9K · Q50
75 + Steel
Low · Import 20%
$700 · Q55
38 + Small electric motor
Medium · Import 70%
$9 · Q60
53 − Electrical steel
High · Import 78%
$1.6K · Q70
76 + Copper
High · Import 45%
$9K · Q60
54 + Ferrite magnet
Medium · Import 60%
$2.5K · Q55
51 + Fan blade
Low · Import 50%
$4 · Q55
51 − Polypropylene
Medium · Import 22%
$1.3K · Q50
42 Material 1/2 + Air fryer basket
Low · Import 80%
$8 · Q55
73 − Steel
Low · Import 20%
$700 · Q55
38 + Appliance controls
High · Import 82%
$18 · Q65
60 − Printed circuit boa…
High · Import 90%
$40 · Q70
76 + Microcontroller
Critical · Import 95%
$4 · Q40
75 + LED indicator
Low · Import 55%
$1 · Q30
32 Status display 1/2 + Power cable
Medium · Import 38%
$4 · Q50
43 − Copper
High · Import 45%
$9K · Q60
54 + Polyethylene
Low · Import 0%
$1.1K · Q50
25 + Finished product
· Mediumi
Air fryer
A countertop oven that cooks with a fan and a heater. US retail is about $1.2 billion a year, on the order of 12 million units, and almost all of them are imported.
US saturationi
2.0
US 2%
Import 98%
Export 0.2%
Supply
Made in USi
240,000 units
Demandi
12,000,000 units
US importsi
11,760,000 units
US exportsi
19,200 units
Next 5 yearsi
$250M
to add 1,500,000 units/yr
Unit costi
$100
Qualityi
70 / 100
Open product
77.8 · Strong gap