Component
Blender
A countertop blender for smoothies and purees. Countertop units are the bulk of a roughly $2.5 billion US blender-and-mixer market. Vitamix assembles in Ohio; most of the volume is imported.
Criticality
Low
Unit cost
$80
Quality
72 / 100
US saturation
15.0
Made in US
2,250,000 units
Current demand
15,000,000 units
US exports
180,000 units
Opportunity score
66.8
Domestic vs international supply
Planned US investment, next 5 years
$180M
Expected extra output: 1,000,000 units per year
Requires
Housing
- Plastic shell (default)
- Stainless shell
Universal motor
Blender jar
Blender blade
Controls
Power cable
Used by
Finished product.